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skip to content home our people anti spam policy terms of use agriculture musical instruments robotics general posts find us online 08 sep, 2018 latest news 8 tips for farmers market success job description for harvie farm sales and implementation specialist changing times: the new face of modern agriculture the good, the bad, and the new: vertical farms & modern agriculture how are plants bred to be biofortified? why is it important? a new farming future how do fertilizers help with food security? facebook twitter linked in pintrest home our people anti spam policy terms of use agriculture musical instruments robotics general posts find us online search for: 8 tips for farmers market success june 27, 2018 june 29, 2018 alta anderson share on facebook share share on twitter tweet share on google plus share share on pinterest share share on linkedin share send email mail last week, we wrote you about developing an effective strategy to turn out customers to your farmers market stand. with more and more local food options in the marketplace all the time, it can be harder to capture your target customers’ attention and hold it. it’s up to you to provide folks with clear and concise communication. it’s your job to: get them the information they need about the market right when it’s most useful for them and… motivate them to show up by offering a promo or sneak peak of what’s fresh that week.​ an effective pre-market communications strategy can turn out your best customers week after week. but what about the customers who arrive at the market without a clear idea about what or if they’re going to purchase that day. how do you make sure they gravitate to your stand to spend their money with you? here are eight tried and true tips to maximize your time spent at farmers market: take it all in! walk around your table and have a look at your display before market begins and at least once an hour during. what does your display say about your farm and your product? does it feel abundant? how about during the fourth hour of the market? track your numbers! when you’re packing up or arriving home from market, the last thing you want to do is count your market returns. but knowing what goes to market and what comes home means the difference between decision making based on feelings and decision making based on data. week to week, these numbers can tell you what to bring to satisfy your customers. remember, even incomplete data is better than no data at all. create a system at the beginning of the season and stick with it! use images to tell your farm’s story. your customers are shopping at the farmers market because they care about the story of their food and their farmer. a small photo album with pictures of your farm and crew displayed among your product is great for efficiently sharing the story of your farm while you’re simultaneously helping customers and restocking your stand. signage, signage, signage. this is about brand identity. it’s also about clarity. make sure that your farm’s name is prominent. make sure that your items are labelled and prices are clearly marked. if you sell meat or another product which needs to be in a cooler, print and laminate attractive images of your product (raw or cooked) and attach them to the outside of your coolers. build your contact list and use it! take mailing list sign-ups every market and develop a routine to enter these into your bulk emailing and text messaging lists each week after market. pile it high, watch it fly. your market display should express bounty, even during the shoulder seasons and towards the end of market. avoid the ‘picked-over’ look. when you get to the point where you can’t restock from what you have on hand, start to move the remaining product to the middle of your display, and break down any tables or risers that you aren’t refilling. you are your brand. everything from the color and style of your signage, to your vehicle, to how you dress express the values and ethos of your business. set aside some time to think and talk about your farm’s brand identity this spring and see what small changes you can make that can have a big impact on your market presence this season! there are lots of other resources out there to help you up your farmers market game. here are a few additional articles you may find useful: marketing tips for vendors, new mexico farmers markets new farmer’s guide: cultivating success at farmers markets, randii macnear and shelly g. keller, david, farmers market association sell more! farmers market vendor booth guide, washington state university mall farms program via the farmers market coalition remember, growing a quality product is just part of the battle of building a successful farm business. selling your product effectively at farmers market or whatever marketing channel you choose is equally important. leave a comment agriculture farmers market association , farmers market coalition , farms program , new farmer job description for harvie farm sales and implementation specialist june 12, 2018 july 2, 2018 alta anderson share on facebook share share on twitter tweet share on google plus share share on pinterest share share on linkedin share send email mail harvie is a new platform in its second growing season from a small farm central, a pittsburgh-based company which meets the technology needs of over 1000 farms across the us and canada since 2006. background on the challenges our farmers face and that harvie addresses can be found at csa: we have a path forward. as with any small company, this position will be multidisciplinary, but to begin with you will learn the harvie platform through technical support. in the summer, you will work directly with the ceo to build out a sales and outreach plan to bring more farms onto the platform in the 2019 season. in the fall, you will help execute this sales plan and then help with implementation of the platform on the farms that we bring on to harvie. this is an exciting opportunity for independent, self-starting individual who is ready to grow with small farm central and harvie. important details: full-time position with some flexibility (32-40 hours/week) competitive salary adjusted upward with experience health benefits, retirement plan, and paid vacation harvie farm share paid for by the company and delivered to the office by rivendale farms! office on north shore of pittsburgh, 10 minute walk from downtown, free parking relaxed dress code and office environment regular weekday schedule with occasional weekend coverage equal opportunity employer requirements: highly organized to manage multiple goals simultaneously experience in sales is a plus but not a requirement puzzle-solving — deductive ability to get to root causes of problems comfort with friendly phone support — support is unscripted and requests are often unique ability to explain technical concepts in a non-technical manner comfortable running demos and speaking on the phone ability to write courteous, friendly, and clear support emails ability to learn or have experience with web-based utilities such as google suite (gmail, google docs, google sheets), zendesk, atlassian suite confluence, hipchat), and skype leave a comment agriculture canada , ceo , path forward , small farm central applying artificial intelligence and machine learning in robotics june 10, 2018 june 29, 2018 alta anderson share on facebook share share on twitter tweet share on google plus share share on pinterest share share on linkedin share send email mail artificial intelligence (ai) is set to disrupt practically every industry imaginable, and industrial robotics is no different. the powerful combination of robotics and ai or machine learning is opening the door to entirely new automation possibilities. currently, artificial intelligence and machine learning are being applied in limited ways and enhancing the capabilities of industrial robotic systems. we have yet to reach the full potenti

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